Gretje Ferguson Photography

Update: Eight hot tips for a great business portrait

Gretje Ferguson — Sat, 21 Apr 2012 16:19:44 +0000

A good business headshot is an essential part of your branding and social media presence. Whether you decide to have your photo done in a studio or on location (this is an emerging trend), here’s an update to my pointers on getting the best possible professional photo:

1. Get one! If you haven’t been asked for a professional headshot, you will be. It’s just a matter of time. You will need one for your web page, as well as for social media, newsletters, news releases, articles, profiles, brochures and speaking engagements.

2. Hire a professional photographer. Your clients can tell when your photo has been snapped by a friend or spouse. The message is, “I don’t care enough to establish a professional presence.” A good photographer will know how to use lighting and posing in a way that flatters your face and body type, and will help you relax for a natural yet professional expression. The more authentic your expression, the more people will want to work with you.

3. When possible, have your makeup applied by a makeup professional who understands lighting. Strobes or even natural light can wash out your features, so enhancement of eyes and lips is important. For both men and women, a good foundation powder can smooth the skin and reduce glare.

4. Ask if retouching is included in the package. Light retouching (skin softening, blemish removal, reduction of eye circles, etc.) helps you look Oh so much better!

5. Choose a solid-color, well-fitting suit and/or top that is multi-seasonal. Textures such as tweeds can be distracting. You have a wide range of choices here, including gray, blue, green, purple, red, pink, orange or beige. Deep gray or navy blue photographs better than blacks. Avoid whites or light pastels, as they may show clothing wrinkles and add pounds. A good stylist can help you choose flattering, appropriate clothing for your shoot.

During the session:

6. When posing, angle your body a quarter-turn away from the camera. Then gently turn your shoulders and head back towards the lens. This pose avoids the straight-on mugshot look. Leaning forward slightly from the waist will elongate your neck and give you a welcoming demeanor.

7. Imagine that the lens is your best client. Think of the relationship you have with this person. Welcome that client with your eyes and expression. This exercise will make your energy become outer-directed and add approachability and warmth to your portrait.

8. Don’t take yourself too seriously. After all, it’s not only about you. It’s also about your clients and how they feel when they interact with you.

Examples of business headshots

My favorite Montana photos

Gretje Ferguson — Tue, 10 Apr 2012 17:02:11 +0000

Here are a few photos from a great family trip to Montana to visit my sister!

Asian Breast Cancer Project (Boston)

Gretje Ferguson — Fri, 09 Mar 2012 22:17:17 +0000

As the photographer for the Walls of Hope at Massachusetts General Hospital and the Lahey Clinic (two of my favorite projects ever!), I loved photographing mentors for the Asian Breast Cancer Project! This worthy group, which supports Asian women with breast cancer, is celebrating its outreach and is providing information at a special event at Tufts Medical Center on March 29, 6-9 p.m. The guest list features many members in the greater healthcare and Asian communities. I’ll be attending, and this photo will be on display at the entrance of the auditorium. http://abc12.eventbrite.com/

To pin or not to pin? Thoughts on Pinterest

Gretje Ferguson — Sat, 03 Mar 2012 16:30:54 +0000

Pinterest is being touted as the hottest social media tool since Facebook. (For the uninitiated, Pinterest is a photo/image/recipe-sharing site where members can create virtual pinboards of subjects that interest them. Images can be “pinned” to boards from the Pinterest site or from anywhere on the web. Pinned images are, for the most part, credited to the original site they came from.) I have photographer friends who love it and are inspired by it, photographer friends who are alarmed by it, and all kinds of friends who have never heard of it or think it’s dumb.

Who loves it? People (mostly women, as I gather from the stats) who are creative, visual, and love to share and organize ideas in a social media context. Many find it addictive and a heck of a lot of fun. Some photographers love having their images “pinned,” as it can add visibility to their work.

Who is alarmed by it? Some photographers and other artists see this site as a violation of their copyright. Many are alarmed that portraits posted on their websites are fair game to be “pinned” by Pinterest users, thereby violating the photographer/client agreement. Others see their ability to sell images for commercial use going out the window. Some are equating it to the Napster controversy, and the jury is certainly still out about where all this will end up.

I recognize that the Internet has changed the image sharing game forever. Some photographers embrace how easily their images can be shared, and others are concerned about unauthorized use of their photographs and take steps to ensure they cannot be reproduced. I see both sides of the argument, and am continually reading opinions and keeping up with the ever-evolving points of view.

As for me and Pinterest, I did create an account and started pinning on a (very) small scale. I wasn’t hooked by the process, and my interest waned after creating a couple of boards. Although it wasn’t for me, I can see why people love it.

But here’s the thing. Pinning design images felt fun and innocuous. But as I created a board about my favorite photographers, I realized that I had no permission whatsoever to pin images by these masters to my boards. And Pinterest specifically states that when we pin an image, it is our responsibility to ensure that we have the right to do so. I’ll bet that almost Nobody does that. So, although my account is still active, I have deleted those boards that I feel may cross the line when it comes to the copyright issue. It will be interesting to see how all this shakes out.

More family photos at my Dedham studio

Gretje Ferguson — Tue, 21 Feb 2012 22:20:00 +0000

Another fun session with an adorable family!

Perfect colors for an outdoor family portrait

Gretje Ferguson — Wed, 11 Jan 2012 19:23:30 +0000

Based on some simple guidelines I gave them, this family chose clothing that worked perfectly for their photo shoot. The green, orange and brown outfits coordinated with each other and with the outdoor scene. Everything works together and gives a feeling of harmony.

A visit from my daughter’s family

Gretje Ferguson — Tue, 03 Jan 2012 20:53:37 +0000

When Lisa’s family comes for the holidays, I like to rope them into the studio for portraits. This year I almost forgot, but 6-year-old Sophie made sure the photo shoot happened.

The lovely six-year-old.

Such a cute family.

Loving sisters

Funny Face

My daughter and granddaughter. So beautiful!

Looking forward to next year’s shoot!

Natural light kid portraits

Gretje Ferguson — Mon, 12 Dec 2011 09:56:55 +0000

Kids love it when I photograph them in their own homes. They just kick back and have a blast! I love it too, as I get to play with natural light in a new environment.

These children were a pleasure to photograph!

Little Sisters

Gretje Ferguson — Thu, 08 Dec 2011 15:45:03 +0000

‘Tis the season for baby and child portraits! In studio or on-location, we have a lot of fun.

Studio and natural-light headshots for an attorney

Gretje Ferguson — Fri, 26 Aug 2011 15:22:12 +0000

While studio headshots remain the norm for business portraits, these days people are also looking for something a little more natural for social media sites. Jaye needed a studio headshot for her company’s website; then we went the extra mile and did some natural-light portraits. She looks wonderful in both! Makeup by Lori Johnson.